Support Live Chat
Nov 8, 2017 in Economics
A part from producing high quality goods and services which one of the major goals of many companies in the world, it is of paramount importance to ensure that relevant business information reaches customers promptly and accurately. One of the ways in which businesses reach customers is trough adverts. Before the introduction and advancement in internet technology, media adverts were more common especially through televisions, radio broadcasting and print. Online advertising strategies have however undergone immense evolution with promising future possibilities. Many companies are focusing on new approaches which not only applies simple text adverts but also rich and animated multimedia technology. Consequently, many companies are able to managing branding campaigns which effectiveness. Many business experts believe that online advertising has received massive adoption because of broadband. Many homes in say the United States and other parts of the world are equipped with this promising technology.
Components of a Good Business Advert
According to an American survey conducted in the year 2008, over ninety percent of all homes with internet connections had broadband technology in operation. When calculated based on demographic results, over 199 million people in the United States of America utilize this technology. As a result, this population is access to highly advanced TV-like adverts which have overtaken countless modes of business advertising. Many people find such adverts more convenient especially with the growth in computer technology and the spread of internet services to every part of the world. To attract many customers many companies across the globe have diverted their focus on how to affect the feelings of target audience through rich multimedia adverts. With such promising strategies, online advertising is likely to go miles in shaping business advertising and customer relationships in the world.
Can any business thrive minus proper advertising approach and strategies? The answer is NO! The prosperity of any business solely depends on the manner in which it sales itself to the outside world especially to the prospective customers. In designing online adverts, many businesses target winning more customers compared to their customers. Since the message of an advert emanates from the heading, strong emphasis is incorporated especially in selection of words to be used in designing the heading. Many customers scan adverts online and go through those that are only interesting and “eye catching”. An advert which is boring and dull hardly attracts customers who believe in online advertising and marketing. Therefore, companies need to capture the attention of its customers and the entire human domain through passionate, beneficial and exciting adverts.
What then are the components of a good business advert? Since online adverts are aimed at communicating, companies need to refine advertisement before posting them to the internet. It is important to be conscious of the fact the business adverts can either promote a company’s product or discourage both prospective and the general public from consideration. There are four basic principles which an advert should fully address in order to achieve its intended purpose. First, any advert should grab the attention of customers at first glance. Due to high completion among companies in the world, high class technology skills are very essential in winning customers using online adverts (Sweeney 2004, p. 214). A part from communicating business information, a good advert has to make use of modern technology like 3D animations with proper organization. As a marketing business, many companies using internet services appreciate the exponential growth in technology by improving design and graphic skills.
Another aspect of a good online advert is its ability to capture curiosity of customers. Many customers easily get convinced by adverts which trigger passion and desire to physically acquire specified products. It is important to uphold originality in creation of adverts and not reproducing another company’s ideas or outdated skills in the form of a business advert. This draws back potential customers who believe in uniqueness and quality assurance from a company. As a way of a rousing curiosity among customers, some companies introduce the benefits of a product to the customer before he or she gets an opportunity to view the product.
Additionally, a good advert needs to be detailed. It is possible for a company to have a high-quality product and lack customers due to poor vague and shallow adverts which fail to convey the intended message in full. For instance if an advert describes a particular product, it is important for customers to visualize, touch and even smell the product before physically interacting with it. In other words, complete information that is needed to describe products should be given. Details should also be given in a language which is familiar to target customers. It defeats the purpose for a company that wants to market its products in say France to advertise itself in Arabic or Spanish. Although the company might have had objective intensions in designing the advert very little gain may be realized since majority of people do not understand the language used in advertising as much as they are in need of the products being advertised. This can be avoided through online survey and questionnaire to determine the most appropriate language to use in making an online advert which targets particular people. It is also important to consider adverts that have language translation or with multiple language functions. This makes every prospective customer and other members of the internet community to feel part of the company.
The last property of a good online advert as utilized by companies is the call for action. What would be the need of making a business advert minus action? Actions include possible and appropriate steps that the customer is to take after reading the advert on the internet. Some ads prompt signing up of customers who get enrolled as members for follow up and regular communication. Through this, companies are able to collect information about their prospective customers in terms of location and demands which is every important in future strategic planning and service delivery. Another prompt which many online adverts give is payment. For a company which already has its products ready for marketing, it is important to create payment option to serve urgent customers in need of the products. However, the mode of payment has to be convenient for both parties involved. For instance, charges and general expenses of the mode of payment should not seem to favor one side. The interests of both the company and clients have to be catered for.
- Cost Control Techniques
- Political Economics
- Cons Supply-Side Economics
- Commercial Sales Division
- Employee Compensation
Customer`s comment 19 days ago
Big thanks to your writing team for coming through for me with my last order. I didn’t give them a lot of notice, but they were able to come up with a superb paper for me. This is the kind of service that I love. Sometimes, I get forgetful, and I forget when my paper due dates are. It is so comforting to know that I can be in a rush and contact Essays-Writer.net and that you will deliver a great paper for me, no matter what. The fact that you include an anti-plagiarism report is great, too. I appreciate knowing that my work is totally original. Essays-Writer.net rocks!
Customer`s comment 1 days ago
Your writers are masters at time management. I turned in an order for four very difficult papers, and they were all written perfectly, even with the short deadline notice. Thanks, Essays-Writer.net!
Customer`s comment 16 days ago
Your writing company delivers for me every time. I have never been disappointed.
Customer`s comment 2 days ago
I was happy with the two essays that your writers did for me. Even though the subject matter was quite dense, they managed to come up with high quality work. This has been my experience with Essays-Writer.net, over the long haul. Each and every time I have needed a high quality paper, you have come through with outstanding writing examples for me. I am pleased to recommend your writing service to my friends and colleagues.
Customer`s comment 14 days ago
The work I received from your writers was much better than expected, especially considering the affordability of your services! This is so impressive! I wasn’t aware, previously, that companies like Essays-Writer.net even existed, but then again, I’m pretty sure you are the only one that is this good. I have heard a lot of bad things about other writing companies, but never a negative word about Essays-Writer.net. You are reputed as being the best, and I, for one, am convinced that this is true.Thank you for the outstanding job you did on my essay and research papers.
Customer`s comment 11 days ago
Thank you for the great paper! My professor gave me a high mark for it.
Customer`s comment 25 days ago
As always, your writers have completed another impressive paper. This time, the subject matter required a lot of research. They not only completed the research. They also documented it absolutely perfectly. It would have taken me months to write a paper this thorough and of this high quality. Thank you so much for your diligence. It was greatly appreciated.
Customer`s comment 17 days ago
I find your writing service to be staffed with serious professionals who understand the urgency of turning out great writing for your customers. I have ordered papers from you for a year and a half now, and each time, I have been given superb papers that were error free and interesting to read. I truly appreciate your efforts, and hope to continue to do business with you from this point forward. You deserve my loyalty, because you are certainly loyal to your customers! Wishing you all the best.
Customer`s comment 9 days ago
Once again, I have sat down at my computer, because I feel I owe you big thanks. There is just no way to express how grateful I am for everything you did to make my research paper as good as it was. My professor gave me an A+ on it, which is the first A+ I have received during my entire college career.
Customer`s comment 29 days ago
Now I know where to go when I need an excellent paper written on a short notice. I am very happy with the paper your writers just produced for me. It was absolutely perfect. Please thank the ones who handled my order and let them know that I will definitely do business with Essays-Writer.net again.
Customer`s comment 8 days ago
Dear Writers #0019, Thank you for taking such a good care of me. I apologize for being as picky as I was, but I was only reflecting the professor’s requirements. I couldn’t believe my eyes when I got my grades back. He gave me an A+ on the paper, which is almost unheard. The paper you produced for me included each and every thing that the professor had required. He is notorious for giving us next-to-impossible tasks to perform in his class, but you managed to pull it off. I don’t know if any other student has received an A+ in this guy’s class, but he simply could not find a single thing wrong with my paper! Yay! Thanks so much.
Customer`s comment 26 days ago
My professor told me that the essay you wrote for me was the best one in the whole class! Thanks for doing such a good job. Compliments from this professor are rare!
Customer`s comment 18 days ago
Dear Essays-Writer.net, You handled my rush order beautifully. I am still amazed by the quality of the term paper, because your writers didn’t have a whole lot of time to write it. Still, they did a great job and I’m happy that I chose Essays-Writer.net. Thank you for taking care of this in such an eloquent way.
Customer`s comment 22 days ago
Dear Madam or Sir, Thank you for your competence and high standards. My paper was wonderful! I shall recommend your writing services highly. You are far and above better than other writing services that I have used. Your professionalism, attention to detail, high quality writing and great prices are a few of the reasons why I will never use any other writing service. Thanks again.
Customer`s comment 15 days ago
I am getting ready to graduate in another week, but had to take a minute to jot this line because I want you to know what a help your writing service has been to me, especially during my junior and senior years. The work has been hard, and I have had to study virtually all the time. With you helping me out with my more challenging writing projects, I have been able to move forward and do well on my tests and other school projects. I will be forever grateful to you for your help, and I wish you continued success with your fantastic writing service. All the best!